OEM executes your pack. ODM co-develops the product system. Choose with IP, speed and sampling budget in mind — not jargon.
Quick answers
| Model | You bring | Factory brings |
|---|---|---|
| OEM | Tech pack / approved design | Cut & sew execution + QC |
| ODM | Brand brief / market thesis | Design co-dev + make |
| Private label | Brand + colour story | Library construction |
Full three-way guide: PL vs OEM vs ODM.
When OEM wins
- You already have graded blocks and a clear tech pack.
- You need controlled repeats of a proven hero.
- IP ownership must stay with the brand by contract.
Pack checklist: tech pack requirements.
When ODM wins
- You need silhouette + fabric co-development.
- You want mill options mapped to a commercial brief.
- Your team is strong on brand, lighter on pattern engineering.
Practical mix many brands use
Library private label for core SKUs → OEM for locked heroes → ODM for next-season capsules. Bridge on /manufacture.
Next steps
- Open the manufacture hub for OEM / private-label programmes.
- Browse related products in the library.
- Review the matching fabric path.
- Download buyer checklists (deal sheet / capacity / cert pack).
- Submit a development brief — Export desk replies within 12 h.