Home / SS27 & AW27/28 Development Guide

SS 27 & AW 27/28: capsules we can actually cut.

Each module is a capsule you can sample — not a forecast slide.

Develop an SS27 capsule Download the PDF brief

The live page is current. The PDF is a colour archive — MOQ, sample fee and capsule routes follow this HTML.

2Seasons held together
150Standard MOQ / colour
US$50–100Sample / garment piece
7–9Sample working days

Why a factory publishes a development brief

Most suppliers ask 'what do you want?' We'd rather say 'here's what we'd do.'

We can tell you which parts of a season are actually buildable — and which are just a moodboard.

SS 2027 & AW 2027/28 · Colour

Two seasons, one shift: from luminous to grounded.

Read together, the two seasons tell one story — plan them as a single arc.

SS 2027 key colours · WGSN x Coloro
Luminous BlueColour of the Year 2027
Energy OrangeSport & outdoor
Pop PinkGender-inclusive
Meadowland GreenNature-led base
ClayWarm neutral anchor
AW 2027/28 key colours · WGSN x Coloro
RussetWarmth, grounding
Peaceful LilacCalm, recovery
MaizeJoy, optimism
Deep GreenAlternative to core black
Our take

Deep Green as an alternative to core black — not a replacement.

Published key colours, reported — colour blocks are our on-screen interpretation.

SS 2027 · Category 01

Yoga & studio: Sculpted Softness.

Away from hard compression and loud logos, towards refined softness.

Silhouette
Flare as an alternative to sculpt — not a replacement.
Fabric
Sheer ribs, translucents, lyocell/modal blends.
Technique
Bonded, tonal flatlock, laser-cut edges.
Colour
Elevated whites/greys, warm neutrals, dawn yellow lift.

SS 2027 · Category 02

Swim: liquid surfaces, engineered pattern.

Warm and sensual, or digital and technical — both carried by surface, not print.

The big one · Jacquard
3D, optical and burnout jacquards — exactly our swim jacquard library.
Silhouette
Body-hugging, controlled cut-outs, strategic ruching, high-waisted.
Fabric
Liquid/wet-look surfaces on a chlorine-proof, UPF 50+ base.
Colour
Champagne/rose bronze/caramel — or deep teal/turquoise/luminous blue.

SS 2027 · Category 03

Knit: retro stripes, honest fibre.

Nostalgic and craft-led — retro stripes return, texture must look made.

The big one · Stripes
Yarn-dyed and engineered stripes — knitted in, never misaligned.
Silhouette
Wide straight-leg, oversized tops, polo collars, real loungewear.
Fabric
French terry, waffle, cotton-modal/linen, matte recycled yarns.
Sustainability
GRS-verified cotton and linen — with the paperwork to back the claim.

Looking further · AW 2027/28

AW 27/28: stability, warmth, Deep Green as an alternative.

AW27/28 is early — Deep Green as an alternative to core black.

The move to test · Deep Green
Deep Green as an alternative to core black — lab dip first.
Yoga & studio
Deeper brushed hands, layering over the same base, recovery positioning.
Swim · resort & indoor
Cruise, resort and indoor pool — smaller buy, higher margin, thinner competition.
Knit · where the season lives
Chunkier rib, waffle and cable; brushed and washed; handmade-reading yarns.
How to use this now

Same named bases across SS27 and AW27/28 — Deep Green as an alternative core.

From direction to product

A trend is only worth something if it ships.

Bring us a direction and we turn it into something you can hold, price and sell.

01

Direction call

45 minutes, under NDA. What's buildable at your price.

02

Fabric shortlist

Real swatches from our library, with cost impact.

03

Prototype

7–9 working days to a physical sample.

04

Pilot run

150 / colour — trial from 100 on qualifying library only.

Develop an SS27 capsule Download as PDF (10 pages)

Related insights

Turn direction into a sourcing brief.

Named capsules, then the manufacturer desk.

SourcingHow to choose an activewear manufacturerCapability, fabric ownership, MOQ honesty and QC — before you send a tech pack.Read guide → MOQActivewear MOQ: style, colour and fabricSeparate garment MOQ, colourway math and fabric MCQ.Read guide →SamplingSample cost explainedUS$50–100 / garment piece, depending on construction and fabric — one published range.Read guide → ClusterAll trend & market guidesBuyer cluster hub for season and category reads.Open cluster →

How we built this — and what it is not

Our own reading, informed by published direction — not a licensed report.