Home / SS 2027 & AW 2027/28 Direction

SS 27 & AW 27/28: what we'd develop with you.

Our point of view for Spring/Summer 2027 — across yoga, swim and knit.

2Seasons read
9Key colours
7–9 daysConcept to prototype
160MOQ to test it

Why a factory publishes a forecast

Most suppliers ask 'what do you want?' We'd rather say 'here's what we'd do.'

We can tell you which parts of a season are actually buildable — and which are just a moodboard.

SS 2027 & AW 2027/28 · Colour

Two seasons, one shift: from luminous to grounded.

Read together, the two seasons tell one story — plan them as a single arc.

SS 2027 key colours · WGSN x Coloro
Luminous BlueColour of the Year 2027
Energy OrangeSport & outdoor
Pop PinkGender-inclusive
Meadowland GreenNature-led base
ClayWarm neutral anchor
AW 2027/28 key colours · WGSN x Coloro
RussetWarmth, grounding
Peaceful LilacCalm, recovery
MaizeJoy, optimism
Deep GreenThe new black
Our take

Deep Green is the commercially important one — it replaces black.

Published key colours, reported — colour blocks are our on-screen interpretation.

SS 2027 · Category 01

Yoga & studio: quieter, sheerer, softer.

Away from hard compression and loud logos, towards refined softness.

Silhouette
Flared and wide-leg, unitards, detachable trims.
Fabric
Sheer ribs, translucents, lyocell/modal blends.
Technique
Bonded, tonal flatlock, laser-cut edges.
Colour
Elevated whites/greys, warm neutrals, dawn yellow lift.

SS 2027 · Category 02

Swim: liquid surfaces, engineered pattern.

Warm and sensual, or digital and technical — both carried by surface, not print.

The big one · Jacquard
3D, optical and burnout jacquards — exactly our swim jacquard library.
Silhouette
Body-hugging, controlled cut-outs, strategic ruching, high-waisted.
Fabric
Liquid/wet-look surfaces on a chlorine-proof, UPF 50+ base.
Colour
Champagne/rose bronze/caramel — or deep teal/turquoise/luminous blue.

SS 2027 · Category 03

Knit: retro stripes, honest fibre.

Nostalgic and craft-led — retro stripes return, texture must look made.

The big one · Stripes
Yarn-dyed and engineered stripes — knitted in, never misaligned.
Silhouette
Wide straight-leg, oversized tops, polo collars, real loungewear.
Fabric
French terry, waffle, cotton-modal/linen, matte recycled yarns.
Sustainability
GRS-verified cotton and linen — with the paperwork to back the claim.

Looking further · AW 2027/28

AW 27/28: stability, warmth, the new black.

AW27/28 is early — colours are published, category detail is still forming.

The move to make · Deep Green
Swap core black to Deep Green on carryover bestsellers — cheapest refresh available.
Yoga & studio
Deeper brushed hands, layering over the same base, recovery positioning.
Swim · resort & indoor
Cruise, resort and indoor pool — smaller buy, higher margin, thinner competition.
Knit · where the season lives
Chunkier rib, waffle and cable; brushed and washed; handmade-reading yarns.
How to use this now

Develop SS27 and AW27/28 on the same fabric bases — one cycle, two seasons.

From direction to product

A trend is only worth something if it ships.

Bring us a direction and we turn it into something you can hold, price and sell.

01

Direction call

45 minutes, under NDA. What's buildable at your price.

02

Fabric shortlist

Real swatches from our library, with cost impact.

03

Prototype

7–9 working days to a physical sample.

04

Pilot run

160 per colour — test the direction before you commit a season.

How we built this — and what it is not

Our own reading, informed by published direction — not a licensed report.